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Cooperation

sourcenetwork

publisher刘文琪

time2023/10/30

Doernbecher Freestyle is a unique partnership between NIKE, Inc. and Oregon Health and Sciences University (OHSU) Doernbecher Children’s Hospital that began in 2004 and has raised more than $33 million for the hospital since its inception.
China News Agency, Beijing, December 19th (Reporter Wang Huan) - Chinese sports enthusiasts can learn more about excellent world sports culture and the latest sports trends through the internet from today on, and may receive products from world-renowned sports goods companies for free. The NIKE-SINA Competitive Storm Sports Channel jointly launched by NIKE, which has the highest market share of global sports products, and Sina, the portal website with the largest traffic in Chinese Mainland, was officially launched today.



Starting from today, Sina Sports Storm Channel officially changed its name. In addition to the original NBA, football, and comprehensive sports sections, new sections such as NIKE Club, NIKE Stars, NIKE Teams, and NIKE Salon have been added to the NIKE-SINA Athletic Storm Sports Channel. Communication with users has been enhanced through membership registration, online selection, and interactive games.



This is the first time NIKE has delved into the internet market globally. Gu Zhixiang, the general manager of NIKE China and Hong Kong, stated that with the success of Beijing's bid for the 2008 Olympics, more and more Chinese people are eager to access the fastest and latest world sports and cultural information. NIKE has also increased its investment in the Chinese market. This time, NIKE chose to cooperate with Sina, the top Chinese internet brand, to see its strong strength in online media advantages, user resources, and online marketing experience.